“Even though we’ve got ‘Under the Christmas Tree,’ which is a real highlight, we’ve got several others in the mix that are inclusive, whether they’re gay couples or just characters, we’ve been trying to make sure that people are represented across the board,” Lifetime head of programming Amy Winter told TheWrap during an Oct. While Hamilton Daly is open to exploring new types of holiday stories, she said, “I wouldn’t stray too far away from what has been a tried and tested formula that has really worked for Hallmark over the years.” (The network has previously aired holiday movies featuring Hanukah celebrations, but not yet ventured into Kwanzaa or other spiritual and cultural winter holidays.) Inviting more people to the table, reflecting more different kinds of lives and people, while still having that baseline warmth, emotionality, the happiness of the holiday season.” She also hinted at “expanding into some other holiday traditions,” though she declined to offer details. “We’re just going to continue to build on the inclusiveness that’s happening in these Christmas movies.
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“We’re already starting to think about Christmas 2022, and we’re hoping to actually shoot some stuff in snow very soon, which will be really fun,” Hamilton Daly said. While she’s mainly a viewer for this 2021 crop of Hallmark holiday movies, and stresses “the limits of my power at the moment,” Hamilton Daly is the lead on what comes next year. And that’s exactly what she intends to do.
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When Hamilton Daly was hired, Lucas, tasked her with developing a more diverse slate for Hallmark. (The network declined to say how the film’s viewership compared to its other holiday films.)
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Across multiple linear airings throughout the 2020 holiday season, the movie racked up 13 million total viewers. Interest in the sequel is high, as “The Christmas House” debuted to 2.3 million total viewers last November, per Nielsen’s Live + Same Day ratings, and grew to 3.1 million viewers when a week’s worth of delayed viewing was added in. Hallmark will debut a total of 41 holiday features across Hallmark Channel, Hallmark Movies & Mysteries and streaming platform Hallmark Movies Now, including “The Christmas House 2: Deck Those Halls” on Dec. Less than a year later, Hallmark’s longtime executive vice president of programming Michelle Vicary, who was the lead on what Christmas movies made it to air on Hallmark’s channels, stepped down and was replaced this September by Netflix alum Lisa Hamilton Daly.
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The network quickly switched course, put them back up and apologized amid outcry from the LGBTQ community.Ībbott was replaced by Wonya Lucas in July 2020. In January 2020, Crown Media Family Networks president and CEO Bill Abbott stepped down - a move that followed his December 2019 decision to pull Zola commercials featuring two brides kissing from Hallmark’s channels amid backlash from conservative groups.
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The disparity between the extents to which the Christmas-obsessed cable channels are focusing on LGBTQ holiday content in 2021 is consistent with their respective decisions made on the matter last year, when Lifetime cast a gay couple as leads in “The Christmas Setup” and Hallmark featured its first homosexual couple as part of an ensemble in “The Christmas House.” (Both films were nominated for 2021 GLAAD Media Award for Outstanding TV Movie.)īut while this holiday season sees another major milestone for Lifetime, it could also mark a turning point for the slower-to-change Hallmark that won’t be reflected on screen until next Christmas, due to a series of leadership changes at parent company Crown Media Family Networks. Why BET+ Is Quadrupling Down on Original Holiday Movies – and If You’ll See One From Kenya Barris